Understanding and growing your audiences with The i's Natasha Salmon
The news website's audience editor shares the latest and most effective techniques in reaching more readers, viewers and listeners – in our free, online masterclass on October 20
Scroll through the latest journalism job ads, and it’s clear that audience and engagement editors have become a priority in news organisations.
Tasked with determining how and where to reach readers, viewers and listeners, audience editors use analytics to understand behaviour, advise journalists on how to create the best content for the right platforms and help their news organisations grow audiences through digital and social media strategies.
Want to learn about the best times to post stories and what stories connect with readers? Eager to get to grips with analytics? Need to understand the latest search engine optimisation techniques or Facebook and Google algorithms? Then register for our latest masterclass, led by Natasha Salmon, audience editor of The i Paper and inews.co.uk. Natasha has previously held roles as social media editor, senior news reporter, content editor and video journalist.
This online masterclass on Wednesday 20th October at 4pm (UK time) is brought to you by the Civic Journalism Lab in association with Newcastle University. It's free and open to anyone, but registration in advance is essential as we'll email you joining instructions a few hours before the meeting begins.
Register here for this free, online masterclass.
J-LAB PODCAST: Are you a subscriber yet?
Our J-Lab podcast continues its series of conversations with journalists about the big stories they’ve been breaking. In the latest episode, we meet Mail on Sunday investigative journalist Nick Harris. If you've seen Oscar-winning documentary Icarus, you’ll no doubt have been astounded by the scale of the state-sponsored doping of Russian athletes – it was Nick and a colleague who exposed Grigory Radchenkov, head of the Moscow lab who was at the heart of the scheme.
But in the last few years, Nick has been reporting stories that show how widespread doping and medicalisation is across many sports, in many countries. Just recently he and colleagues revealed how UK Sport used more than 90 British athletes as guinea pigs for an experimental ketones substance ahead of the London Olympics in 2012.
During the conversation, Nick explains the background to his reporting and offers his tips and advice to anyone interested in investigative work.
REWIND: Creating a home studio for smartphone journalism
If you missed our last Civic Journalism Lab masterclass, with TV journalist and videographer Bianca-Maria Rathay on how to set up your own home studio for smartphone reporting, we’ve got some good news: you can play back a video of the session here.
TELL US: What do you want?
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